Tracking language switches with Nahnu Analytics

If the Nahnu Analytics Connector plugin is active on your site, Language Switcher Pro sends its events to Nahnu Analytics automatically. They join the visitor’s visit, so you can see which pages people switch language on, which languages they pick, and how many accept a suggestion.

Turning it on or off. Go to Settings → Language Switcher → Advanced → Analytics. The Send events to Nahnu Analytics switch is on by default and only appears when the connector is active. If you install the connector later, your choice is kept.

Events

Event	Sent when	Properties
Language switched	A visitor picks another language	from, to, via: where they picked it (picker, dropdown, grid, banner, or link for other places)
Language suggested	A suggestion banner appears	from, to, reason (country or browser), and country for country suggestions
Language suggested	The “choose your language” banner appears	from, reason: no_match, browser: the visitor’s browser language
Language suggestion closed	A visitor closes either banner with ×	Same properties as the banner they closed
Language picker opened	A visitor clicks the button in the “choose your language” banner	from, reason: no_match, browser
Language redirect	A visitor is redirected by country or browser	from, to, reason (country or browser), and country for country redirects

Picking the language that is already showing does not send an event. Search engines are never redirected or shown banners, so they create no events.

Ideas for goals and funnels in Nahnu Analytics:

• Suggestion acceptance rate: Language suggested → Language switched with via = banner.
• Most requested languages: Language switched broken down by to.
• Missing languages: Language suggested with reason = no_match, broken down by browser, shows which languages visitors want that you do not offer yet.